Resources for Main Street Menomonie

May 28, 2013

Listed below are the tools mentioned during my presentation, as well as others that might be useful. At the bottom of the list is contact info, please don’t hesitate to get in touch if you have any questions.

Tools for Listening
Google Alerts – let Google email you when someone mentions your name

Social Media Plans

Web Site Tools
ShareThis Plugin – provide social media sharing buttons on your web site
Google Sitemap – make it easy for Google to index your web site
WP Touch – make your WordPress web site mobile-friendly

Tools to Make Social Media Easier
HootSuite – all your social media accounts in one place
Seesmic – similar to HootSuite
Tweetdeck – similar to HootSuite
Nimble – manage all your contacts
Salesforce – high-powered customer relationship management
Rapportive – CRM inside Gmail
BatchBook – manage all your contacts


URL Shorteners

Social Media You Should Consider
FourSquare – location based marketing, gaming
Yelp – restaurant and bar reviews
YouTube – streaming videos
Qik – live video
LinkedIn – Facebook for business
Facebook – you already know this one, right?
Google+ – Google’s Facebook competitor
Groupon – social coupons
Path – like Facebook, but mobile only
Twitter – short messages
Quora – a great resource to ask questions
Goodreads – sharing for book lovers
Pandora – social music
Diigo – share your bookmarks
Pinterest – visual sharing, big with crafters

Email Marketing Tools
Constant Contact
Campaign Monitor

Search Engine Optimization
Good intro to SEO from Google
Beginner’s Guide to SEO
Google’s SEO Starter Guide

Web Site Analytics
Google Analytics
Mint – competitor to Google Analytics
HootSuite – all your social media accounts in one place
Facebook Insights
ThinkUp – new tool for aggregating your social media info


Terms of Service
Facebook Pages
Google+ Pages

Learning Resources – some good free resources on social media marketing
Chris Brogan – one of the best thinkers and bloggers in social media for business, his Social Media 101 book is a must-read
Beth Kanter – another great social media thinker, focused more on non-profits
Clay Shirky – lots of great writing on the big picture of social media
Becky McCray, Small Business Survival – a good blog on social media for small business
DragonFly Effect – another great book on social media, focused on non-profits but relevant to business

Connect with Dennis Deery

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