Listed below are the tools mentioned during my presentation, as well as others that might be useful. At the bottom of the list is contact info, please don’t hesitate to get in touch if you have any questions.
Social Media Plans
http://mulley.ie/marketingplan/
http://www.toddle.com/stuff/your-2010-online-marketing-plan/
Social Network Demographics
http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Social Media Privacy
http://lifehacker.com/5813990/the-always-up+to+date-guide-to-managing-your-facebook-privacy
**URL Shorteners
](https://bitly.com/) [http://goo.gl/
](http://goo.gl/) http://ow.ly/url/shorten-url
Email Marketing Tools
**Tools to Make Social Media Easier
** HootSuite – all your social media accounts in one place
Seesmic – similar to HootSuite
Tweetdeck – similar to HootSuite
**Analytics Tools
** [Google Analytics
](http://www.google.com/analytics/) Mint – competitor to Google Analytics
HootSuite – all your social media accounts in one placeFacebook Insights
ThinkUp – new tool for aggregating your social media info
Other Monitoring Tools
http://blog.kissmetrics.com/social-media-monitoring-tools/
Relationship Management
Salesforce – high-powered customer relationship management
Backup
Visualization
Tools for Listening
Google Alerts – let Google email you when someone mentions your name
Google Reader – organize all your web reading in one spot
A Primer on Google Reader – http://irose.com/2010/11/a-short-primer-on-rss/
**Social Media You Should Consider
** FourSquare – location based marketing, gaming
Yelp – restaurant and bar reviews
YouTube – streaming videos
Qik – live video
LinkedIn – Facebook for business
Facebook – you already know this one, right?
Google+ – Google’s Facebook competitor
Groupon – social coupons
Path – like Twitter, but mobile only
Twitter – short messages
Quora – a great resource to ask questions
Goodreads – sharing for book lovers
Pandora – social music
Diigo – share your bookmarks
Pinterest – visual sharing, big with crafters
Instagram – photo sharing
Tumblr – short blogging
Path – A smaller, mobile Facebook
43 Things – get help changing your life
Caring Bridge – keep friends and family up to date on ilnesses
Learning Resources
HubSpot.com – some good free resources on social media marketing
Chris Brogan – one of the best thinkers and bloggers in social media for business, his Social Media 101 book is a must-read
Beth Kanter – another great social media thinker, focused more on non-profits
Clay Shirky – lots of great writing on the big picture of social media
Becky McCray, Small Business Survival – a good blog on social media for small business
DragonFly Effect – another great book on social media, focused on non-profits but relevant to business
Connect with Dennis Deery
http://twitter.com/IrishRoseCons
http://facebook.com/IrishRoseConsulting
http://www.linkedin.com/in/dennisdeery
http://www.slideshare.net/ddeery
http://www.goodreads.com/user/show/2906136-dennis-deery