Oneida Nation – Social Media Analytics


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Listed below are the tools mentioned during my presentation, as well as others that might be useful. At the bottom of the list is contact info, please don’t hesitate to get in touch if you have any questions.

Social Media Plans

http://mulley.ie/marketingplan/

http://www.toddle.com/stuff/your-2010-online-marketing-plan/

Social Network Demographics

http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/

Social Media Privacy

http://lifehacker.com/5813990/the-always-up+to+date-guide-to-managing-your-facebook-privacy

**URL Shorteners

** [https://bitly.com/

](https://bitly.com/) [http://goo.gl/

](http://goo.gl/) http://ow.ly/url/shorten-url

Email Marketing Tools

MailChimp

Constant Contact

Campaign Monitor

**Tools to Make Social Media Easier

** HootSuite – all your social media accounts in one place

Seesmic – similar to HootSuite

Tweetdeck – similar to HootSuite

**Analytics Tools

** [Google Analytics

](http://www.google.com/analytics/) Mint – competitor to Google Analytics

HootSuite – all your social media accounts in one placeFacebook Insights

ThinkUp – new tool for aggregating your social media info

Other Monitoring Tools

Empire Avenue

Klout

MentionMap

Google Trends

Wildfire

http://blog.kissmetrics.com/social-media-monitoring-tools/ 

Relationship Management

Rapportive

Xobni

BatchBook

Gist

Nimble

Salesforce – high-powered customer relationship management

SugarCRM

Backup

ThinkUp

Backupify

Visualization

LinkedIn Labs

Wordle

Tools for Listening

Google Alerts – let Google email you when someone mentions your name

Google Reader – organize all your web reading in one spot

A Primer on Google Reader – http://irose.com/2010/11/a-short-primer-on-rss/

**Social Media You Should Consider

** FourSquare – location based marketing, gaming

Yelp – restaurant and bar reviews

YouTube – streaming videos

Qik – live video

LinkedIn – Facebook for business

Facebook – you already know this one, right?

Google+ – Google’s Facebook competitor

Groupon – social coupons

Path – like Twitter, but mobile only

Twitter – short messages

Quora – a great resource to ask questions

Goodreads – sharing for book lovers

Pandora – social music

Diigo – share your bookmarks

Pinterest – visual sharing, big with crafters

Instagram – photo sharing

Tumblr – short blogging

Path – A smaller, mobile Facebook

43 Things – get help changing your life

Caring Bridge – keep friends and family up to date on ilnesses

Learning Resources

HubSpot.com – some good free resources on social media marketing

Chris Brogan – one of the best thinkers and bloggers in social media for business, his Social Media 101 book is a must-read

Beth Kanter – another great social media thinker, focused more on non-profits

Clay Shirky – lots of great writing on the big picture of social media

Becky McCray, Small Business Survival – a good blog on social media for small business

DragonFly Effect – another great book on social media, focused on non-profits but relevant to business

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