Resources for Main Street Menomonie

Listed below are the tools mentioned during my presentation, as well as others that might be useful. At the bottom of the list is contact info, please don’t hesitate to get in touch if you have any questions.

Tools for Listening

Google Alerts - let Google email you when someone mentions your name[


Social Media Plans



Web Site Tools


ShareThis Plugin - provide social media sharing buttons on your web site

Google Sitemap - make it easy for Google to index your web site

WP Touch - make your WordPress web site mobile-friendly

Tools to Make Social Media Easier

HootSuite - all your social media accounts in one place

Seesmic - similar to HootSuite

Tweetdeck - similar to HootSuite

Nimble - manage all your contacts

Salesforce - high-powered customer relationship management

Rapportive - CRM inside Gmail

BatchBook - manage all your contacts


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URL Shorteners

Social Media You Should Consider

FourSquare - location based marketing, gaming

Yelp - restaurant and bar reviews

YouTube - streaming videos

Qik - live video

LinkedIn - Facebook for business

Facebook - you already know this one, right?

Google+ - Google’s Facebook competitor

Groupon - social coupons

Path - like Facebook, but mobile only

Twitter - short messages

Quora - a great resource to ask questions

Goodreads - sharing for book lovers

Pandora - social music

Diigo - share your bookmarks

Pinterest - visual sharing, big with crafters

Email Marketing Tools


Constant Contact

Campaign Monitor

Search Engine Optimization

Good intro to SEO from Google

Beginner’s Guide to SEO

Google’s SEO Starter Guide

Web Site Analytics

Google Analytics

Mint - competitor to Google Analytics

HootSuite - all your social media accounts in one place

Facebook Insights

ThinkUp - new tool for aggregating your social media info



Terms of Service

Facebook Pages


Google+ Pages

Learning Resources - some good free resources on social media marketing

Chris Brogan - one of the best thinkers and bloggers in social media for business, his Social Media 101 book is a must-read

Beth Kanter - another great social media thinker, focused more on non-profits

Clay Shirky - lots of great writing on the big picture of social media

Becky McCray, Small Business Survival - a good blog on social media for small business

DragonFly Effect - another great book on social media, focused on non-profits but relevant to business

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